TATA ARIA – Tata Motors Launches ARIA in India

Wednesday, October 13, 2010

TATA ARIA has been introduced in Indian market now. Tata Motors announced the launch of ARIA, a new car in India. Tata Aria is known as India's first four-wheel drive crossover also.

An online news portal about auto industry - www.zigwheels.com, writes about Tata ARIA, “…Tata has targets niche 4x4 crossover markets in 25 large cities through 69 dealerships. The all new MPV offering from Tata Motors has been built for multiple terrains and comes with a host of safety features, which include 4x4 Adapterra Torque-on-Demand System, Electronic Stability Programme (ESP), Traction Control System (TCS), Antilock Braking System (ABS) and much more.

On the technology front, the new Aria is powered by a 2.2 litre Direct Injection Common Rail (DICOR) engine, with variable turbine technology for optimum performance both on and off the road.”

Further the news portal writes about its appeal, “The Aria's styling has a blend of bold proportions with both the interiors and exteriors exuding class and luxury. The interiors will incorporate premium leather upholstery in single or dual tone themes. Air-conditioning louvers on pillars and a sweeping row of roof utility spaces add to the distinctive appeal.

The three-row theatre style flexible seating ensures ample space for passengers. Both the second row and third row seats can be fully collapsed to make the car even roomier for accessories and luggage for that weekend sojourn. The height-adjustable driver’s seat and the tilt adjustable steering help configure the most comfortable driving position.

The Tata Aria is fitted with a solid 2.2 litre Direct Injection Common Rail (DICOR) engine, with variable turbine technology and 32-bit ECU delivers 140 PS power and 320 Nm torque. A new Mark II gearbox has been fitted into the Aria for ensuring smooth power delivery and precise gear shifting.”

TATA ARIA is introduced in four variants - Aria Pride, Aria Prestige, Aria Prestige and Aria Pleasure. Prices of these cars are 12.91 lakh to 15.85 lacs. Prices of these cares differ in different cities. It is the most beautiful car like BMW X5.



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